This week in Things we’ve seen… Things we love, media planners give pause for thought to location-based advertising in the skies; we ponder the impact of Channel4’s brutally honest warning to advertisers, and Heathrow Airport bosses claim that restricted flights are damaging the UK economy. There’s never a dull moment!
Channel4 has written to agencies warning them that the channel will fail to deliver on its advertising deals for February. This unorthodox move is positioned as a shift towards an era of transparency with clients about performance but raises serious questions about the health of the channel’s financials and rating figures, in a time of revolution and development for television.
Steve Hewlett at the Guardian suggests that trading is the way forward for Channel4, and this may mean some important deals and perhaps a concession on its premium prices will be afoot.
Presumably from the ad masterminds who kickstarted Pester Power, British television debuted an attempt at Puppy Power this week with the launch of the first ever advert for dogs by Bakers.
The ad is made up of a selection of barks and high pitched whistles designed to encourage dogs to react by pricking their ears and tilting their heads.
Dogs at the ready, let’s give it a go!
Tourists in the Maldives are stoically finishing their cocktails as the country’s political turmoil continues to bubble over.
Is it the insular nature of the islands that keeps the peace around the pool, or is political instability becoming less of an obstacle to a thriving tourism industry. As Egypt prepares its recovery from last year’s protests, perhaps the balmy breezes of change are blowing.
News that live Premier League football will be broadcast as in-flight entertainment was met with rowdy cheers from football fanatics across the globe. The introduction of a mile-high live broadcast has surely got the cogs turning in the global betting and gaming market.
Location based marketing and live broadcast has so far proven to be a perfect partner to the gambling sector. Watch this space to see how they make it relevant for the skies!
As tech-geek travellers ourselves, we were particularly excited to read Phil Dalbeck’s guide to the top 10 travel gadgets for 2012.
Our favourite is the Powerbag, a backpack which keeps all your gadgets charged all day long! Well worth the dosh to make sure you’re always connected, wherever you are.
In preparation for a very British 2012, the Government has rolled out a ‘GREAT’ campaign to all corners of the globe including New York, Paris and Delhi to boost tourism around the Diamond Jubilee and the London 2012 Olympics with the aim of attracting an extra 4.6 million visitors.
Particularly striking is the Union Jack branded New York subway train. Now that’s some westbound Central line extension!