Happy midweek, all! As usual please find our weekly media smattering of interesting stories and comments that have caught our eye and got us chatting over our tea and biscuits. This week, we’re admiring Ben & Jerry’s for capturing a political issue and rolling it into a brand campaign, chewing over Twitter’s pledge to help foil Olympic piggybacking (not a new event, in case you were wondering!) and debating Connected TV’s stance on branded entertainment. All in a week, eh?
Ben and Jerry’s, the beloved ice cream brand, has repackaged its ‘Oh My! Apple Pie’ flavour to ‘Apple-y Ever After’ to support the government’s gay marriage policy.
Supported by a social media campaign, the redesign is a brilliant example of hijacking current affairs to drive home brand values. We talk about brand love all the time and Ben & Jerry’s hereby prove that you have to give it to get it.
Following the Ryan Giggs superinjunction scandal of last year, we were left wondering if Twitter could ever be controlled. Valuable in its very unruly nature, mischievous tweeters laughed in the face of the highest court in the land.
So, with the news that Twitter will be implementing a scheme that will prohibit non-sponsors from capitalising on the Olympic Games on its platform, we are left wondering… how?
Suffice to say, in a world where defensive missiles are being installed in Woodford, Essex for the occasion, brands should be wary that whatever the obstacle; where there’s a pot of money, there’s a way!
We’re loving the Guardian Media Network. Debate from and between the top dogs in media curated by some of the most prolific media journalists provides us with some real, daily food for thought.
This week, they’re looking at Connected TV: the CEO of digital specialist ANT and the CEO of Connected TV Marketing Association point out the pleasures and pitfalls of this digital media phenomenon.
While Zachary of Connected TV MA excitedly points out the opportunities for media planners, Simon of ANT counters that only 47% of connected TVs are actually hooked up to the internet and documents the challenging road ahead.
Whatever the future holds for connected TV, this debate is really whetting our appetite!