Our Wednesday-to-Wednesday round up continues this week by pontificating the media landscape in the wake of the inaugural Sun on Sunday, the cost of business travel as the EC fails in its bid to scrap mobile roaming charges and PSFK’s big reveal of the best cities for idea tourism. Enjoy!
Unofficial figures have revealed that despite efforts to retain their market gain from the demise of the News of the World last year, the Sunday red-tops are once again losing out to News International.
Trinity Mirror, the owner of the Sunday Mirror and the People slashed the titles’ cover prices down to 50p to match the Sun’s opening offer, but industry estimates suggest sales are down by 15%-30%.
As critics point to a politically engineered publication, looking to reassure advertisers rather than excite readers, we’ll be keeping a close eye on whether the Sun on Sunday continues to poach readers from its veteran rivals.
This article landed in our browsers this morning, detailing excerpts from the Chairman and co-founder of Comscore speaking at ad:tech.
Gian M. Fulgoni talks candidly about the changing ad landscape, pointing specifically to the growth of video in online advertising. He claims that the cost of video time online has overtaken television in the US. If online video advertising is more valuable than television, and online continues to be the fastest growing channel, there could be a revolution on the cards.
Vodafone has been the first to snap up JCDecaux’s St Pancras International OOH screens with a B2B campaign promoting its One Net service.
Four different versions of the ad run in what Vodafone will hope to be a highly targeted and successful business campaign.
Looking to feel inspired on your next business trip? It may be that instead of scheduling a meeting at your usual destination, rendezvousing at one of these cities instead will stimulate creativity and innovation. PSFK and Hub Culture give us the top 20 cities for new ideas.
Roaming charges are the bane of the travelling businessperson’s lives. A similar (if not markedly worse) service, incomprehensible provider names flashing up on the screen and extortionate data and call charges.
IN 2007, the EU introduced a cap on roaming charges, but these have been repeatedly criticised for being too high and not covering data costs.
Yesterday morning a committee of MEPs rejected pressure to eliminate the price difference altogether, instead recommending further cuts this summer.
So the days of talking quickly and turning your emails off when abroad may not yet be over, but come summer you might be able to afford to hold on for an extra pleasantry before hanging up.