Our Wednesday-to-Wednesday round up continues this week by pontificating the media landscape in the wake of the inaugural Sun on Sunday, the cost of business travel as the EC fails in its bid to scrap mobile roaming charges and PSFK’s  big reveal of the best cities for idea tourism.  Enjoy!

Sunday Media get Sunburnt

Unofficial figures have revealed that despite efforts to retain their market gain from the demise of the News of the World last year, the Sunday red-tops are once again losing out to News International.

Trinity Mirror, the owner of the Sunday Mirror and the People slashed the titles’ cover prices down to 50p to match the Sun’s opening offer, but industry estimates suggest sales are down by 15%-30%.

As critics point to a politically engineered publication, looking to reassure advertisers rather than excite readers, we’ll be keeping a close eye on whether the Sun on Sunday continues to poach readers from its veteran rivals.

Cost of online video time overtakes TV in the US

This article landed in our browsers this morning, detailing excerpts from the Chairman and co-founder of Comscore speaking at ad:tech.

Gian M. Fulgoni talks candidly about the changing ad landscape, pointing specifically to the growth of video in online advertising.  He claims that the cost of video time online has overtaken television in the US.  If online video advertising is more valuable than television, and online continues to be the fastest growing channel, there could be a revolution on the cards.

 Vodafone launches new Eurostar screens

Vodafone has been the first to snap up JCDecaux’s St Pancras International OOH screens with a B2B campaign promoting its One Net service.

Four different versions of the ad run in what Vodafone will hope to be a highly targeted and successful business campaign.

Top cities for great ideas

Looking to feel inspired on your next business trip?  It may be that instead of scheduling a meeting at your usual destination, rendezvousing at one of these cities instead will stimulate creativity and innovation.  PSFK and Hub Culture give us the top 20 cities for new ideas.

Not Roaming Free

Roaming charges are the bane of the travelling businessperson’s lives.  A similar (if not markedly worse) service, incomprehensible provider names flashing up on the screen and extortionate data and call charges.

IN 2007, the EU introduced a cap on roaming charges, but these have been repeatedly criticised for being too high and not covering data costs.

Yesterday morning a committee of MEPs rejected pressure to eliminate the price difference altogether, instead recommending further cuts this summer.

So the days of talking quickly and turning your emails off when abroad may not yet be over, but come summer you might be able to afford to hold on for an extra pleasantry before hanging up.

This week in the Wednesday Wrap, the industry ponders the potential pleasures and pitfalls of the hotly anticipated Sunday Sun; the Telegraph gives some invaluable advice on modern morals and down the road from us on London’s Oxford Street lies a bus stop which will only talk to women.  Enjoy!

The Sunday Sun prepares to rise

Last night’s Brit Awards played host to the initial burst in what will be a £3m advertising campaign to launch the Sunday Sun.

Opinion is still divided on whether a seven day operation will act as a blueprint for other publications, or fail at giving avid NOTW readers the Sunday read they’ve been craving since its closure last year.

Modern Morals: Tipping on Cruise Ships

Sometimes it seems the choice of whether or not to exercise manners and generosity is taken away from us.  According to the Telegraph, Fred Olsen Cruise Lines and P&O have both dropped the system of accepting cash in envelopes as staff tips in favour of a set daily charge.

Call us old fashioned, but shouldn’t tipping be based on merit?

The Bus Stop that only talks to ladies

This morning in London, a bus stop advert will use facial recognition technology to determine the gender of people who walk by.  Men who walk by will see a flat screen showing the website of the charity, Plan UK.  Women who walk by, however, will see a 40 second long promotion of the charity’s ‘Because I Am a Girl’ campaign in an attempt to raise awareness about gender discrimination in developing countries.

Say it with the medium, not just with the message.  We like!

More than just an A to B

We enjoyed a very interesting opinion article on the power of taxi advertising on marketing website The Drum yesterday.

According to Ubiquitous, people spend on average 17 minutes in a taxi, and are sometimes prepared to do so more than 3 times a month.  With that in mind, check out the opportunities available to take advantage of mobile, social and out-of-home audiences all at once!

 UK taps into Indian tourist market

VisitBritain has partnered with the 2012 India Mission to capitalise on the Indian tourist market after figures from 2010 reveal that Britain accounts for only 3% of all outbound trips.  The tourist market in India is worth over £6.5bn and this campaign is set to increase Britain’s share.

This comes after an encouraging report earlier this month documenting a record number of holiday visits to the UK during 2011.  Here’s hoping this campaign will help us break the record for the second year running!